Postcards provide direct response advertising. Having a design that is concise and easy to read allows you to create incentives. Postcards help you establish your business brand/image and help you get a boost in sales. With a creative and eye-catching design, they grab consumer’s attention. A key factor in an effective postcard is when a consumer picks it up, they can read and interpret it in a matter of seconds. This is built upon the effectiveness of your design.