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You see posters everywhere, they are eye-catching and usually the first thing that people notice. A poster is used for advertising and promoting any goods/services. Their purpose is being a friendly medium in conveying a specific message across. In order to attract attention, the design determines the effectiveness of the product.
A non-text heavy poster will attract more viewers opposed to text-heavy ones. Colour is also a key factor, colour is good but too much colour could leave eyes wandering and the intent of the original message could be missed.